MEMPHIS, Tenneessee–Each year since 2002, Fred’s Super Dollar stores have commemorated the fallen heroes of 9/11 through a fundraiser for the emergency teams that serve their store locations. The campaign was successful again this year, and Fred’s Super Dollar is donating a total chain-wide of over $312,634 to local emergency teams across their regions. Fred’s Super Dollar stores sold “Hero Hats” for $1 each with all proceeds going to selected emergency teams around store locations. In addition, all operating profits from store sales on September 11 were also donated.

Fred’s Super Dollar store in Albany will be donating over $533 to the local emergency teams in Albany.

Since the promotion began in 2002, Fred’s Super Dollar has raised and donated more than $2 million dollars for local fire, police, and sheriff’s departments.

“Hero Hats” are personal signs that customers pay $1 to sign and hang in the window of their Fred’s Super Dollar store in visible support of their emergency teams. District managers in each market select the designated emergency organizations, generally the response teams who would come to the store in the event of an emergency.

“Our ‘Hero Hats’ program has been a way for us to remember the tragic events of September 11, honor all the fallen heroes, and show our appreciation for the emergency teams who continue to save lives every day,” said Ursula Roman, Fred’s Marketing Director. “We hope the emergency teams found it inspiring to see the ‘Hero Hats’ hanging in the window in their honor, and that the money raised will be helpful to their needs.”